{(a) Product-positioning Map
(Breakfast Market),Brand B
-,Quick,Brand C
-,High in catiories,-
Hot
cereal,Low in catories,- Bacon
and eggs,Stow,- Brand A,Inexpensive,Cold
cereal
-,(b) Brand-positioning Map
(Instant Breakfast Maarket),- Pancakes,Instant -
breakfast,Low price per ounce,Expensive,High price per ounce}
