电商运营数据指标体系

[{ "id" : "2", "name" : "电商运营数据指标体系
", "children" : [ { "id" : "3", "name" : "仓储", "children" : [ { "id" : "5", "name" : "盘库", "children" : [ { "id" : "7", "name" : "上下架时效分析
", "children" : [ ] }, { "id" : "9", "name" : "盘点差异
", "children" : [ ] } ] }, { "id" : "11", "name" : "发货
", "children" : [ { "id" : "13", "name" : "日发货单数", "children" : [ ] }, { "id" : "15", "name" : "物流成本
", "children" : [ ] }, { "id" : "17", "name" : "发货时效
", "children" : [ ] }, { "id" : "19", "name" : "物流质量评分", "children" : [ ] } ] }, { "id" : "21", "name" : "库存", "children" : [ { "id" : "23", "name" : "品类售罄率", "children" : [ ] }, { "id" : "25", "name" : "主推款售罄率
", "children" : [ ] } ] } ] }, { "id" : "27", "name" : "商品
", "children" : [ { "id" : "29", "name" : "商品折损
", "children" : [ ] }, { "id" : "31", "name" : "周转次数/天数
", "children" : [ ] }, { "id" : "33", "name" : "新品动销率/售罄率
", "children" : [ ] }, { "id" : "35", "name" : "活动动销率/售罄率
", "children" : [ ] }, { "id" : "37", "name" : "品类/主推款售罄率
", "children" : [ ] } ] }, { "id" : "39", "name" : "设计&开发", "children" : [ { "id" : "41", "name" : "产品研发进度", "children" : [ ] }, { "id" : "43", "name" : "成本分析", "children" : [ ] }, { "id" : "45", "name" : "选中率分析", "children" : [ ] } ] }, { "id" : "47", "name" : "生产", "children" : [ { "id" : "49", "name" : "QC样衣制作进度
", "children" : [ ] }, { "id" : "51", "name" : "大货订单进度", "children" : [ ] }, { "id" : "53", "name" : "追单进度", "children" : [ ] } ] }, { "id" : "55", "name" : "视觉设计
", "children" : [ { "id" : "57", "name" : "店铺主页视觉", "children" : [ ] }, { "id" : "59", "name" : "详情页停留时间
", "children" : [ ] }, { "id" : "61", "name" : "主推款详情转化率
", "children" : [ ] }, { "id" : "63", "name" : "页面逻辑分析
", "children" : [ { "id" : "65", "name" : "流量转化漏斗", "children" : [ ] }, { "id" : "67", "name" : "页面热力图
", "children" : [ ] }, { "id" : "69", "name" : "跳失率
", "children" : [ ] }, { "id" : "71", "name" : "浏览深度
", "children" : [ ] }, { "id" : "73", "name" : "流量路径
", "children" : [ ] } ] } ] }, { "id" : "75", "name" : "渠道运营
", "children" : [ { "id" : "77", "name" : "业绩达成", "children" : [ { "id" : "79", "name" : "业绩达成率", "children" : [ ] }, { "id" : "81", "name" : "业绩增长率", "children" : [ ] } ] }, { "id" : "83", "name" : "运营成本控制", "children" : [ { "id" : "85", "name" : "毛/净利率", "children" : [ ] }, { "id" : "87", "name" : "销售利润", "children" : [ ] }, { "id" : "89", "name" : "平台扣点", "children" : [ ] }, { "id" : "91", "name" : "退货率
", "children" : [ ] }, { "id" : "93", "name" : "营销费用
", "children" : [ ] }, { "id" : "95", "name" : "平均销售折扣
", "children" : [ ] } ] } ] }, { "id" : "97", "name" : "市场推广
", "children" : [ { "id" : "99", "name" : "推广
", "children" : [ { "id" : "101", "name" : "ROI
", "children" : [ ] }, { "id" : "103", "name" : "付费用户销售额
", "children" : [ ] }, { "id" : "105", "name" : "付费流量占比
", "children" : [ ] }, { "id" : "107", "name" : "付费流量转化率
", "children" : [ ] } ] }, { "id" : "109", "name" : "会员维护", "children" : [ { "id" : "111", "name" : "会员数
", "children" : [ ] }, { "id" : "113", "name" : "老客占比
", "children" : [ ] }, { "id" : "115", "name" : "活跃会员数
", "children" : [ ] }, { "id" : "117", "name" : "复购率
", "children" : [ ] }, { "id" : "119", "name" : "会员消费额/占比
", "children" : [ ] } ] }, { "id" : "121", "name" : "活动策划
", "children" : [ ] } ] }, { "id" : "123", "name" : "财务管理", "children" : [ { "id" : "125", "name" : "营业利润
", "children" : [ ] }, { "id" : "127", "name" : "业绩目标
", "children" : [ ] } ] }, { "id" : "129", "name" : "客服
", "children" : [ { "id" : "131", "name" : "售前
", "children" : [ { "id" : "133", "name" : "咨询转化率", "children" : [ ] }, { "id" : "135", "name" : "人效
", "children" : [ ] }, { "id" : "137", "name" : "响应时间
", "children" : [ ] }, { "id" : "139", "name" : "服务质量评分
", "children" : [ ] } ] }, { "id" : "141", "name" : "售后
", "children" : [ { "id" : "143", "name" : "DSR服务质量分
", "children" : [ ] }, { "id" : "145", "name" : "退货挽回率
", "children" : [ ] }, { "id" : "147", "name" : "退库原因分析", "children" : [ ] } ] } ] } ] }]